A pillow is a large cushion support for the head, usually used while sleeping in a bed, or for the body as used on a couch or chair. There are also throw pillows (also called toss pillows), which are pillows that are purely decorative and not designed for support or comfort. Outside the USA these are generally considered a type of cushion, with the term pillow reserved for the pillows on a bed.
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The size of bed pillow you pick will depend on the size of your bed and how you sleep. For a twin, you'd probably choose a standard pillow. For a queen bed you'd get two queens, and for a king bed you'd get two king pillows. If you prefer a large pillow to snuggle with on a smaller bed, use a king on a twin bed. Or if you want a stack of large pillows to lean on, you'll get more. And you could choose 4 or 6 standard pillows for a king size bed. Luxury hotels use 4 king pillows on a queen bed. The choice is yours and depends on what you like.
Internally, a pillow comprises a filler made from foam, synthetic fills, feathers, or down. Traditionally straw was a filler, but this is uncomfortable and rarely used today. Feathers and down are the most expensive and usually the most comfortable; they offer the advantage of softness and their ability to conform to shapes desired by the user, more so than foam or fibre pillows. One of the disadvantages of a down-filled pillow is that a significant number of people are allergic to them. There are currently hypoallergenic varieties of down pillows to allow people sensitive to down to enjoy the comfort of feather or down pillows. In Asia, buckwheat is a common filler, as are plastic imitations. Such pillows tend to be smaller than a standard pillow. In India, cotton is also a common filler and is considered to be healthier than synthetic fills.